In today’s digital economy, selling products online isn’t limited to one platform—it’s a multi-channel game. Whether you’re flipping vintage goods on eBay, offering handmade creations on Etsy, listing locally through Facebook Marketplace, or building your brand through Amazon, each marketplace has its own rules, audience, and opportunities.
This section of the Wakewall blog is dedicated to helping individuals and small businesses navigate the ever-growing world of online selling platforms. From comparisons of top marketplaces to platform-specific tips, fees, and optimization strategies, you’ll find the insights you need to choose the right channels, sell smarter, and grow with confidence.
For more ideas check out these articles below:
Below are the top US selling market places for small businesses and Individual sellers.
(Within each highlighted platform, is a post discussing pros, cons, and how and what to sell…does not go to the platform.)
| Platform | Category | Type | Fee Model |
|---|---|---|---|
| ebay | General Goods | Auction & Fixed Price | Fees apply |
| Facebook Marketplace | General Goods | Local & National | Free |
| Craigslist | General Goods | Local Classifieds | Free |
| OfferUp | General Goods | Local | Free / Optional Fees |
| Mercari | General Goods | Shipping or Local | Fees apply |
| Bonanza | General Goods | Fixed Price | Fees apply |
| Etsy | Handmade & Artisan | Online Marketplace | Fees apply |
| Lucasgift | Handmade & Artisan | Online Marketplace | Fees apply |
| Redbubble | Print-on-Demand | Custom Products | Commission-based |
| Spring (TeeSpring) | Print-on-Demand | Custom Products | Free / Commission |
| Society6 | Print-on-Demand | Custom Products | Commission-based |
| Gumroad | Digital Goods | Downloads & Subscriptions | Fees apply |
| Sellfy | Digital Goods | Digital & Physical | Subscription |
| Ko-fi | Digital Goods | Donations & Sales | Free / Optional Fees |
| Buy Me a Coffee | Digital Goods | Donations & Sales | Free / Optional Fees |
| Payhip | Digital Goods | Downloads & Memberships | Fees apply |
| Poshmark | Fashion | Mobile Fashion Marketplace | Fees apply |
| Depop | Fashion | Vintage & Trendy | Fees apply |
| Vinted | Fashion | Clothing Resale | No Seller Fees |
| Curtsy | Fashion | Women’s Fashion | Fees apply |
| 5miles | Fashion & General | Local Marketplace | Free / Optional Fees |
| BookScouter | Books | Price Comparison | Free |
| Amazon | Books & Goods | Individual Seller | Fees apply |
| eBid | General Goods | Auction | Low Fees |
| Autotrader | Vehicles | For Sale Listings | Listing Fee |
| Cars.com | Vehicles | For Sale Listings | Listing Fee |
| PartingOut | Auto Parts | Marketplace | Free / Optional Fees |
| Chairish | Furniture & Decor | Curated Marketplace | Commission-based |
| AptDeco | Furniture | Local Delivery | Fees apply |
| Reverb | Musical Gear | Specialty Platform | Fees apply |
| StockX | Sneakers & Apparel | Authentication Based | Fees apply |
| GOAT | Sneakers & Apparel | Authentication Based | Fees apply |
| TheRealReal | Designer Goods | Consignment | Commission-based |
| ThredUp | Clothing | Consignment | Commission-based |
Selling online today is more accessible—and more competitive—than ever before. Whether you’re listing vintage finds on eBay, handmade crafts on Etsy, or local goods on Facebook Marketplace, the platform you choose can shape your success. But no matter where you sell, staying organized, promoting your brand, and building lasting customer relationships is what truly sets you apart.
At Wakewall, we’re here to support the modern seller with tools that simplify your workflow, keep you on track, and help you grow beyond the marketplace. Explore the guides, tips, and platform insights in this category to sell smarter, faster, and with more confidence.
Ready to take your selling strategy to the next level? Let’s get started.
