
Short-term rentals (Airbnb, VRBO, boutique vacation stays, and even small inns) are booming. With travelers expecting hotel-quality cleanliness and comfort, the demand for fresh linens and laundry services has skyrocketed. For entrepreneurs looking for a practical, repeatable side hustle, starting a laundry and linen service for property rentals can be a smart, steady-income opportunity. Unlike trendy online hustles, this service addresses a timeless need: people always require clean sheets, towels, and linens. Whether it’s busy Airbnb hosts juggling multiple bookings or property managers overseeing dozens of units, they’re often eager to outsource laundry to someone reliable.
This guide explores the ins and outs of turning laundry and linen management into a successful side hustle.
Why Laundry & Linen Services Work as a Side Hustle
- Evergreen Demand – Rentals turn over daily or weekly, guaranteeing repeat business.
- Low Barriers to Entry – You don’t need a degree or advanced technical skills.
- Scalable – Start small with a single host and expand to multiple properties.
- Recurring Revenue – Every booking = a new need for linens.
- Flexibility – You can manage it around your schedule, especially if you automate pickups/deliveries.
📌 Example: An Airbnb host managing three properties may need 10–20 linen changes per week. At X per turnover, that quickly adds up to steady, predictable income.
For more information, check out these pages and articles:
- Airbnb & Short-Term Rental Cleaning: A High-Demand Niche
- 20 Uncommon Cleaning Niches That Make Big Money
- Wakewall’s 50-State SEO Guide for Small Businesses
- Seasonal Search Trends by Age Group
- The Simple SEO Guide for Any Business
- The Niche Finder: Browse Ideas to Start Your Journey
Who Needs This Service?
Your target customers include:
- Airbnb & VRBO Hosts – Individual property owners managing their own bookings.
- Boutique Hotels / Inns – Smaller venues that don’t have in-house laundry facilities.
- Property Management Companies – Businesses managing 10–50+ units.
- Corporate Housing Providers – Apartments or homes rented out for business travelers.
- Vacation Home Owners – Owners who don’t live near their rental property.
These groups value speed, reliability, and quality—and will happily pay for it.
Services You Can Offer
Think beyond just “washing sheets.” Create packages that feel professional and worth the price.
Core Services
- Linen Pickup & Delivery – Collect dirty linens, return fresh ones.
- Laundry & Folding – Wash, dry, fold, and package linens.
- Towel Service – Replace bath towels, washcloths, and beach towels.
- Bedding Service – Sheets, pillowcases, duvets, and mattress covers.
Add-On Services
- Stain Removal Guarantee
- Ironing/Pressing for Premium Properties
- Emergency Service (Same-Day Turnaround)
- Inventory Management (keeping track of how many sets each property owns)
- Supply Stocking (small items like soap or toiletries if upselling)
📌 Pro Tip: Packaging services as “per turnover” (instead of per pound of laundry) makes pricing easier for property hosts.
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Pricing Models (Generalized)
Exact numbers vary based on location, but here’s how you can structure pricing:
Service Type | Example Pricing Model | Notes |
---|---|---|
Per Turnover | X per property turnover (includes sheets + towels) | Most Airbnb hosts prefer this. |
Per Pound | X per pound of laundry | Common in laundry shops but less predictable. |
Per Set | X per linen set (sheets + pillowcases + towels) | Easy to scale for larger rentals. |
Premium Rush Fee | +X for same-day/emergency turnaround | Adds extra profit. |
📌 Example Structure:
- Standard turnover (up to 2 beds, 4 towels): X
- Extra bedrooms or large linens (duvets, beach towels): +X each
- Same-day turnaround: +X surcharge
Startup Costs & Setup
You can start small and scale up.
Basic Startup Requirements
- Washer/Dryer: Home unit works to start, commercial-grade helps when scaling.
- Detergent & Supplies: Buy in bulk to lower costs.
- Folding & Packaging Supplies: Clear bags, labeling tags, or bins.
- Reliable Vehicle: For pickups and deliveries.
- Extra Linens: Optional, but offering “linen swap” service sets you apart.
Estimated Startup Costs (Generalized)
- Washer/Dryer Upgrade: X–X
- Detergents, Supplies, Bags: X
- Marketing Materials: X
- Initial Linen Stock (optional): X–X
How to Find Your First Clients
- Local Airbnb Facebook Groups: Introduce yourself and your services.
- Property Manager Outreach: Cold email/call managers with multiple units.
- Networking at Real Estate Meetups: Many hosts attend.
- Door-to-Door Flyers: Old school, but works in neighborhoods with lots of rentals.
- Partnerships: Team up with cleaners (they often get asked about linens).
📌 Pro Tip: Approach Airbnb cleaners—they can recommend your services to hosts who need laundry help.
Marketing Your Service
- Create a Simple Website or Wakewall Profile: Show services, pricing (X placeholders), and testimonials.
- Google Business Profile: Appear in “laundry service near me” searches.
- Social Media: Share before/after photos of crisp linens, satisfied clients, and delivery days.
- Referral Incentives: Give existing clients discounts for referring new hosts.
- Consistency: Reliability will market you more than flashy ads.
Daily Workflow Example
Time | Task | Example |
---|---|---|
Morning | Pickup | Collect linens from 2 Airbnb turnovers. |
Midday | Wash/Dry | Load washers while working on admin tasks. |
Afternoon | Folding/Packaging | Package by property to avoid mix-ups. |
Evening | Delivery | Return linens to hosts for next guest check-in. |
Challenges to Expect
- High Volume During Peak Season – Summer and holidays may mean daily turnovers.
- Stains & Damage – Build a clear policy for what’s considered “unrecoverable.”
- Logistics – Pickup and delivery routes must be efficient.
- Competition – Commercial laundromats may undercut—but you win with reliability + personal touch.
- Time Management – Balance between laundry cycles, folding, and deliveries.
📌 Solution: Scale with part-time helpers, route-planning apps, or by renting commercial laundry space once demand grows.
Scaling the Side Hustle
Once you’ve mastered the basics, you can expand:
- Hire Assistants for pickups and deliveries.
- Offer Linen Rentals – Provide and launder linens so hosts don’t need to buy them.
- Add Cleaning Services – Partner with cleaners to offer bundled packages.
- Commercial Contracts – Approach boutique hotels, gyms, spas, or vacation resorts.
- Subscription Packages – Flat monthly rate for X turnovers.
📌 Example Expansion: Start with 2 hosts → scale to 10 properties → contract with a property manager → build a full local laundry service business.
Income Potential (Generalized)
Let’s play out a scenario:
- Standard turnover service = X per turnover
- One Airbnb averages 8 turnovers/month.
- With just 5 clients, you handle 40 turnovers/month.
40 turnovers × X = steady monthly income.
Scale to 20 clients, and you’re running a part-time or even full-time business.
Why This Side Hustle Is Future-Proof
- Airbnb & short-term rentals are growing globally.
- Cleanliness is non-negotiable. Hosts cannot afford to skip fresh linens.
- Outsourcing saves time. Busy hosts prefer paying over doing it themselves.
- Low automation risk. While AI may disrupt online hustles, laundry requires hands-on service.
Final Thoughts
Laundry and linen management might not sound glamorous, but it’s a steady, scalable, and in-demand side hustle for today’s property rental economy. By offering fresh linens, reliable service, and flexible packages, you can become a go-to partner for Airbnb hosts, vacation rentals, and boutique property managers. Start small, price competitively (X for turnover, X for add-ons), and focus on consistency. Over time, word-of-mouth and repeat business will grow your side hustle into a profitable local service. When everyone else is chasing online trends, you’ll be running a hands-on business that solves real problems—and that’s where lasting success often lies.