Even in the digital-first age, print marketing hasn’t gone away. Small businesses, events, and local organizations still rely on brochures and flyers to:
- Introduce their services or products
- Share event details
- Promote special offers
- Provide takeaway info at conferences, trade shows, and pop-ups
📌 According to Statista, over 70% of small businesses in the U.S. still use print marketing in some form. That means brochure and flyer copywriting is far from obsolete — and it’s a lucrative niche for freelancers.
💡 Disclaimer: This article is for informational purposes only and does not guarantee specific earnings. Pricing and income examples are based on industry averages and may vary depending on experience, project scope, and client type.
What a Brochure/Flyer Copywriter Does
Your role isn’t just to “fill space with words.” Great brochure and flyer copywriters:
- Capture attention fast (with headlines or slogans)
- Explain benefits quickly and clearly
- Organize info for easy skimming
- Match the brand’s tone (professional, casual, playful)
- Guide the reader to an action (call, visit, sign up, buy)
👉 Think of a brochure or flyer as a portable sales pitch — your job is to write one that sticks.
For more information, check out these pages below:
- Copywriting: What Jobs, Where to Learn, and Possible Income
- The Niche Finder: Browse Ideas to Start Your Journey
- Smart Hustles & Side Income Strategies Guide to Earning More
- For more ideas, check out our Niche Ideas Category
- Wakewall’s 50-State SEO Guide for Small Businesses
Examples: Bad vs. Good Brochure Copy
❌ Bad:
“We are a family-owned HVAC company. We provide heating and cooling services.”
✅ Good:
“Stay warm this winter and cool all summer. Trusted HVAC solutions from a family-owned team serving Cleveland for over 20 years.”
The difference? The second version highlights benefits, credibility, and trust.
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Industry Pricing Averages
Brochure and flyer rates vary based on length, complexity, and design involvement:
| Type of Project | Typical Rate | Notes |
|---|---|---|
| Simple flyer (1 page, 150–250 words) | $50 – $150 | Short promos, events, or handouts |
| Tri-fold brochure (300–600 words) | $150 – $400 | Standard small business brochures |
| Multi-page brochure (1,000–2,000 words) | $400 – $1,500 | Corporate, real estate, or medical |
| Event/conference brochures | $250 – $800 | Program details, speaker bios, sponsor content |
| Copy + design package | $500 – $2,000+ | If offering both writing and layout services |
📌 New freelancers often start at the lower end, but specialists (finance, health, tech) can command premium rates.
Ethical Pricing Strategies
- Flat project fees: Clients prefer knowing the full cost upfront.
- Tiered packages: Offer copy-only vs. copy + revisions vs. copy + design.
- Bulk discounts: Lower per-project rate for multiple flyers/brochures.
- Value-based pricing: A flyer for a neighborhood event isn’t the same as a brochure for a $50,000 real estate listing.
✅ Context always matters — frame pricing around the client’s goals and potential ROI.
Earning Potential
Freelancers often underestimate this niche. Here’s what’s realistic:
- Beginner (local flyers): $200–$800/month (2–6 projects).
- Intermediate (small biz brochures): $1,000–$3,000/month (4–8 projects).
- Advanced (corporate brochures, real estate packages): $3,000–$6,000+/month.
👉 Agencies and corporate clients often commission multiple brochures per year, leading to recurring income.
Step-by-Step Framework: Writing Brochure & Flyer Copy
- Know the audience
- Who will read it? Locals? Event attendees? Corporate clients?
- Start with a strong headline
- Flyers need a hook (“Grand Opening This Weekend!”).
- Brochures need a clear promise (“Reliable Insurance for Every Stage of Life”).
- Organize content logically
- Flyers: Hook → Key info → Call to Action.
- Brochures: Intro → Benefits → Services → Testimonials → Contact.
- Focus on benefits
- Feature: “Free parking.”
- Benefit: “Skip the hassle — free parking right outside.”
- Make it scannable
- Use bullets, bold text, and short paragraphs.
- End with a CTA
- “Call today for a free estimate.”
- “Visit our booth at the expo.”
Case Study: Local Gym Flyer Success
A small gym in Columbus distributed 5,000 flyers with rewritten copy:
- Headline: “Your First Month of Fitness — On Us.”
- Benefits listed in bullets (classes, trainers, free childcare).
- Bold CTA: “Sign up before June 1st to claim your free month.”
📊 Results:
- 23% increase in sign-ups within 60 days.
- Flyers drove measurable local traffic compared to digital ads.
👉 Well-written copy made the difference.
Common Mistakes to Avoid
- ❌ Overloading with text — less is more.
- ❌ Forgetting contact info or CTA.
- ❌ Copy-pasting web content (print audiences need shorter text).
- ❌ Too generic — “We are the best” doesn’t persuade.
- ❌ Ignoring design — your words must fit the layout.
Skills You’ll Need
- Clear, concise writing.
- Ability to simplify complex info.
- Marketing basics (features → benefits).
- Visual thinking (understanding layout flow).
- Optional: Familiarity with Canva, InDesign, or Publisher if offering design.
Where to Find Brochure & Flyer Copywriting Work
- Local businesses: Restaurants, gyms, salons, shops.
- Event organizers: Festivals, fundraisers, conferences.
- Real estate agents: Open house flyers, listing brochures.
- Nonprofits: Donation campaigns, awareness events.
- Freelance platforms: Upwork, Fiverr, Freelancer.
- Wakewall: Showcase services where local businesses can find you.
Expanding Your Services
Brochures and flyers often lead to bigger copywriting opportunities:
- Website rewrites (clients want consistency).
- Email campaigns (promoting flyer events online).
- Social media ads (mirroring brochure promotions).
- Full brand storytelling projects.
How Wakewall Helps Brochure & Flyer Copywriters
Managing deadlines and revisions for multiple local businesses can get messy. Wakewall helps by:
- Reminders: Track print deadlines and client approvals.
- Notes: Store business details and brand voice guidelines.
- Posts: Share examples of your past flyers to attract clients.
- Local discovery: Businesses searching for “marketing help” can find you directly.
👉 Wakewall turns one-off flyer gigs into repeat business.
Final Thoughts
Brochures and flyers may be traditional marketing tools, but they’re still highly effective — and profitable for copywriters. With low startup requirements and steady local demand, this niche is ideal for freelancers looking to earn while helping small businesses grow. By writing concise, benefit-driven copy, avoiding common mistakes, and leveraging platforms like Wakewall to stay organized and visible, you can turn simple flyers into a reliable side hustle or even a full-time business.
