Halloween is more than just candy and pumpkins—it’s the one night a year when everyone gets to become someone else. That’s why costumes are the #1 purchase every October, with families, party-goers, and even pet owners spending billions of dollars to get the perfect look.
From spooky classics like witches and vampires to trending TV characters and adorable pet outfits, the right costumes don’t just sell—they sell fast. If you’re thinking of selling Halloween products or planning your own seasonal side hustle, knowing which costumes dominate the market will help you choose the right inventory, bundle offers, and marketing strategies.
🎯 What You’ll Learn in This Post
By the end of this article, you’ll know:
- Which classic themes sell every single year (safe bets for sellers).
- Which pop culture costumes explode in popularity thanks to movies & TV.
- Why family and group bundles are one of the most profitable niches.
- How pet costumes have become one of the fastest-growing Halloween products.
- The upsells & bundles that maximize costume sales.
- SEO keyword trends and how to make sure buyers find your costumes.
- For more information on costumes, check out this article: Custom Costumes & Cosplay: Turn Creativity Into Big Profit
For more information, check out these pages and articles:
- Money-Making Ideas for Every U.S. Holiday (Full 12-Month Guide)
- Wakewall’s 50-State SEO Guide for Small Businesses
- Seasonal Search Trends by Age Group
- The Simple SEO Guide for Any Business
- The Niche Finder: Browse Ideas to Start Your Journey
Below are examples of what sells well during the Halloween season. It’s always best to perform individual research before committing to bulk purchasing.
👑 Classic & Timeless Themes
These never go out of style. Parents buy them for kids, adults wear them for parties, and they’re easy to bundle with props or makeup. (Selling prices may vary)
| Theme | Examples | Why It Sells |
|---|---|---|
| Witches & Wizards | Pointed hats, robes, wands | Iconic, gender-neutral |
| Vampires & Zombies | Dracula, Walking Dead | Always spooky, adult-friendly |
| Ghosts & Skeletons | Glow-in-dark skeleton suits | Simple & affordable |
| Pumpkin & Scarecrow | Pumpkin jumpsuits, hay looks | Cute & kid-friendly |
🧛 Pop Culture & Movie-Themed Costumes
Every year, blockbuster films and viral shows drive costume sales. (Selling prices may vary)
| Theme | Examples | Why It Sells |
|---|---|---|
| Superheroes & Villains | Marvel, DC, Joker, Harley Quinn | Always trending |
| Disney & Pixar | Elsa, Encanto, Toy Story | Family & kid favorites |
| Horror Icons | Freddy, Jason, Michael Myers | Party favorites |
| Streaming Characters | Stranger Things, Squid Game | Social media hype |
👨👩👧 Family & Group Themes
Bundle sales are big money makers since buyers often purchase 3–6 costumes at once. (Selling prices may vary)
| Theme | Examples | Why It Sells |
|---|---|---|
| Addams Family | Gomez, Morticia, Wednesday | Nostalgia + family appeal |
| Ghostbusters | Team jumpsuits & props | Great for groups |
| Scooby-Doo Crew | Shaggy, Velma, Scooby | Fun for kids & teens |
| Wizard of Oz | Dorothy, Scarecrow, Lion | Works across generations |
🐶 Pet Costumes (Fastest Growing Niche)
Pet owners love buying matching costumes—and it’s a niche worth over $700M annually. (Selling prices may vary)
| Theme | Examples | Why It Sells |
|---|---|---|
| Pumpkin Pets | Pumpkin jumpsuits | Cute & simple |
| Superhero Pets | Superman, Batman | Matches owner’s look |
| Funny Pets | Hotdog, taco, UPS dog | Social media gold |
| Scary Pets | Bat wings, skeleton suits | Adds party fun |
💸 Upsell Opportunities
Costume sellers can double profits with strategic upsells. (Selling prices may vary)
| Upsell | Why It Works |
|---|---|
| Makeup & Accessories | Completes the costume |
| Props & Weapons | Wands, swords, scythes |
| Pet + Owner Bundles | Viral matching sets |
| Family Costume Packages | Convenience + savings |
| Glow-in-the-Dark Add-Ons | Great for night events |
📈 SEO: What People Search for in October
Costume shoppers usually type specific searches into Google. Targeting these keywords can drive massive sales. (Selling prices may vary)
| Keyword Type | Example Keywords | Search Intent |
|---|---|---|
| General | best Halloween costumes 2025, trending costumes | Research |
| Kids | Halloween costumes for toddlers, easy kids’ costumes | Parents |
| Adults | scary Halloween costumes, funny Halloween costumes | Party-goers |
| Family/Group | family Halloween costumes, group costumes 2025 | Bundle buyers |
| Pets | dog Halloween costumes, funny pet outfits | Pet owners |
🌐 How Wakewall Can Help
Wakewall gives costume sellers a way to connect with buyers right before Halloween:
- List themed costumes by category (kids, adults, pets, families).
- Promote bundles (family + pet packages).
- Share costume photos & tutorials for makeup and props.
- Use hashtags (#HalloweenCostumes, #PetCostumes, #FamilyHalloween).
- Send reminders so buyers don’t forget to shop before October 31.
Wakewall makes it easier for sellers to be discovered locally—and for buyers to find exactly what they need for their Halloween look.
💡 Final Thoughts
Themed costumes dominate Halloween sales year after year. Classics like witches and vampires never fade, while pop culture hits, family sets, and pet costumes provide fast-growing opportunities.
By offering bundles, upsells, and SEO-focused content, sellers can maximize costume sales. And with platforms like Wakewall, it’s easier than ever to connect with the right buyers at the right time.
