Ghostwriting has been around for centuries, but in today’s digital-first business world, it’s more in demand than ever — especially among entrepreneurs. From crafting bestselling business books to managing thought leadership content on LinkedIn, ghostwriters are quietly shaping the voices of industry leaders, founders, and innovators. If you’re a skilled writer (or even just a strong communicator willing to learn), ghostwriting for entrepreneurs is a flexible and profitable niche. But with opportunity comes competition, which is why understanding how to niche down is the key to standing out.
This guide will cover:
- What ghostwriting for entrepreneurs involves
- Why it’s a profitable niche
- Examples of ghostwriting projects
- Ways to niche down for more clients
- How to start building your ghostwriting business
For more information check out these articles:
- The Niche Finder: Browse Ideas to Start Your Journey
- What Are Examples of Micro Niches? (And Why They Matter)
- How to Come Up With a Niche Idea (Even If You Feel Stuck)
- Smart Hustles & Side Income Strategies Guide to Earning More
- Wakewall Seller’s Guide for Online Marketplaces
- Browse through our Niche Ideas category
🖋️ What Is Ghostwriting for Entrepreneurs?
Ghostwriting is the practice of writing content for someone else who receives the credit. In the entrepreneurial space, this means producing material that reflects the business owner’s voice, goals, and brand — without your name attached.
Entrepreneurs hire ghostwriters because:
- They don’t have the time to write.
- Writing isn’t their strength.
- They want polished content to match their professional image.
- They need help communicating complex ideas clearly.
The ghostwriter’s role is to capture the entrepreneur’s vision while delivering content that resonates with their audience.
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💼 Why Entrepreneurs Are a Prime Market
Entrepreneurs are constantly creating and promoting ideas — and content is at the center of that process.
Typical Content Needs of Entrepreneurs
| Content Type | Purpose |
|---|---|
| Websites | Convert visitors into leads or sales |
| Blog Posts | Build authority and SEO traffic |
| Social Media Posts | Grow an audience and increase visibility |
| Books or eBooks | Establish expertise and credibility |
| Emails & Newsletters | Nurture prospects and build trust |
| Speeches | Inspire, teach, or persuade audiences |
The reality: writing takes time — and time is something busy founders rarely have. That’s where ghostwriters step in.
📌 Examples of Ghostwriting for Entrepreneurs
Ghostwriting can take many forms. Here are some common projects:
- Business Books & eBooks – A leadership coach’s signature book to drive speaking gigs.
- Blog Articles – Weekly posts for a SaaS founder to build authority.
- Thought Leadership Content – LinkedIn posts positioning a marketing agency owner as an industry expert.
- Email Sequences – Automated welcome series for course creators to connect with new subscribers.
- Speeches & Presentations – Keynotes and investor pitches for startup founders.
- Case Studies – Client success stories to showcase results.
- Social Media Captions – Engaging micro-content for coaches and brand builders.
🧭 Ghostwriting Niche Brainstorming Chart
| Client Type | Format Example | Target Audience | Example Project |
|---|---|---|---|
| Health & Wellness Coaches | Books & eBooks | Corporate Clients | Signature book to support speaking career |
| Tech Startups | LinkedIn Thought Leadership | B2B Leads | Weekly posts to attract investors or customers |
| Real Estate Entrepreneurs | Email Campaigns | Investors & Partners | Automated email funnels for property updates |
| E-commerce Brands | Case Studies | Lifestyle Consumers | Customer stories to build brand trust |
| Nonprofit Founders | Blog Articles | Donors & Supporters | SEO-focused blogs and annual report content |
🎯 How to Niche Down as a Ghostwriter
While “ghostwriting for entrepreneurs” is already a niche, you can stand out further — and attract better clients — by narrowing your focus.
1. By Industry
Examples: health and wellness, fintech, real estate, or e-commerce.
👉 Why it works: You build subject-matter expertise that makes your writing sharper and more effective.
2. By Content Type
Examples: LinkedIn posts, full-length books, email funnels, or blog series.
👉 Why it works: You become “the go-to writer” for a specific format.
3. By Business Stage
Examples: early-stage founders (brand storytelling), scaling entrepreneurs (team culture books), established leaders (memoirs, thought leadership).
👉 Why it works: You can tailor services to content needs at each stage.
4. By Audience
Examples: B2B entrepreneurs, B2C lifestyle influencers, nonprofit leaders.
👉 Why it works: You specialize in writing that resonates with a specific target audience.
💡 Monetization Models for Ghostwriters
Ghostwriting services can be packaged in many ways.
- Project-Based Fees – Charge flat rates for books, blog series, or presentations.
- Monthly Retainers – Provide ongoing blog posts, newsletters, or social media content.
- Tiered Packages – Offer starter (blogs only), pro (blogs + emails), and VIP (blogs + emails + LinkedIn content) levels.
- Upselling & Repurposing – Expand blogs into books, turn speeches into posts, or repurpose content across platforms.
- Consulting Add-On – Provide strategic advice on content planning in addition to writing.
🚀 How to Start as a Ghostwriter for Entrepreneurs
- Pick Your Niche – Choose by industry, format, or audience.
- Create Samples – Write mock content pieces if you don’t yet have client work.
- Build an Online Presence – Showcase your services on a website, LinkedIn, or a Wakewall business listing.
- Network Where Entrepreneurs Hang Out – LinkedIn groups, business meetups, startup hubs.
- Land Initial Clients – Start small, deliver great work, and request testimonials.
- Refine and Scale – Focus on services that are profitable and enjoyable, dropping those that aren’t.
🧩 Using Wakewall to Grow Your Ghostwriting Business
Wakewall can help ghostwriters stay organized and visible.
- Business Listing – Create a searchable profile for entrepreneurs seeking writers.
- Notes Feature – Share quick writing tips or frameworks to build trust.
- Reminders – Set prompts like “Did you post your LinkedIn update?” to position yourself as a solution.
- Networking Hub – Connect with entrepreneurs, comment on their posts, and offer quick value.
- Portfolio Teasers – Share approved samples to demonstrate quality.
📌 Final Thoughts
Ghostwriting for entrepreneurs is a rewarding niche that combines creativity, strategy, and business insight. The secret to long-term success is niching down — the more specific you get about who you serve and what you create, the easier it becomes to land loyal, higher-paying clients. By mastering one industry, one content type, or one target audience, you position yourself as the go-to ghostwriter in your space.
