The Simple SEO Guide for Any Business

No jargon. No complicated tech. Just steps that work.

In today’s world, customers almost always search online before they buy, visit, or book. Whether you’re a coffee shop in a small town or a contractor in a big city, showing up in local search results can make or break your business.

The good news? You don’t need to be a tech expert or spend thousands of dollars to improve your search visibility. With a few simple steps, you can make it easier for customers to find you — and choose you — over competitors.

1️⃣ Claim & Complete Your Google Business Profile (GBP)

Your GBP is like your digital storefront on Google and Google Maps.

Go to google.com/business and claim your listing.
Add your full Name, Address, Phone (NAP) — exactly as it appears on your signage.
Choose the most accurate business category.
Upload real photos of your location, products, and team.
Add your website link and hours.

💡 Pro tip: Post updates weekly (specials, events, new arrivals) — it keeps your profile active.

For more information check out these articles and pages:

2️⃣ Use Location + Service Keywords Everywhere

People search like this: [service] + [city/area].
Examples:

“Hair salon in Austin TX”
“Pizza delivery near Orlando”
“Best accountant in Denver CO”

Where to put them:

Website titles and headings
Google Business Profile description
Social media captions
Wakewall post captions & hashtags

Click to download WAKEWALL today

3️⃣ Make Your Website Mobile-Friendly

Over 60% of searches happen on a phone.

Test your site at Google Mobile-Friendly Test
Make sure text is readable without zooming
Ensure buttons are easy to tap
Keep load time under 3 seconds

4️⃣ Collect & Showcase Reviews

Reviews build trust and help your SEO rankings.

Ask customers for reviews right after a positive interaction
Provide a direct link to your GBP review page
Respond to every review (good or bad)

💡 Pro tip: Ask customers to mention your service + city in their review.

5️⃣ List Your Business in Local Directories

Consistency is key — use the same Name, Address, and Phone everywhere.

Yelp
Bing Places
Facebook
Local chamber of commerce
Niche industry sites

💡 Pro tip: Your Wakewall profile also works as a local directory listing.

6️⃣ Post Fresh, Local Content Regularly

Google loves active businesses. Ideas:

Blog posts like “Best Things to Do in [City] This Weekend”
Photos of new products or seasonal menus
Event announcements
Behind-the-scenes looks at your business

💡 Post the same content to Wakewall to reach both searchers and app users.

7️⃣ Track What’s Working

You can’t improve what you don’t measure.

Use Google Analytics to see what pages get the most visitors
Check Google Search Console for top search terms
Review GBP’s “Insights” tab to see how people find you

🚀 How Wakewall Can Help

Wakewall isn’t just another platform — it’s a visual, searchable hub for local discovery.
With a Wakewall profile, you can:

Create a public page searchable by location, category, and hashtag
Post photos, videos, promotions, and events
Get found by both locals and visitors
Share your profile link across Google, social media, and email
Keep your online presence fresh without daily website updates

By pairing the steps in this SEO guide with a Wakewall profile, you’ll cover both search engine visibility and visual discoverability, giving your business a competitive edge.

🏁 Conclusion

SEO doesn’t have to be overwhelming or expensive. Start with the basics: claim your Google Business Profile, use location-based keywords, make your site mobile-friendly, gather reviews, get listed in directories, post fresh content, and track your progress.

The sooner you take these simple steps, the sooner you’ll see more clicks, more visits, and more customers. Combine these tactics with Wakewall, and you’ll not only show up in search — you’ll stand out.

👉 Get started today and put your business on the map — literally and digitally.

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