If you’ve got heat in your closet—like Jordans, Yeezys, Dunks, or designer sneakers—then GOAT is one of the best platforms to sell to buyers who want authenticity, quality, and brand trust.
GOAT is more than just a sneaker app. It’s a resale engine for:
- Sneakers (new & used)
- Streetwear (Supreme, Essentials, etc.)
- Luxury items (bags, watches, apparel)
- Even vintage and hard-to-find grails
But selling on GOAT can get messy if you don’t track your listings, costs, shipping status, and payout history—especially when you scale past a few shoes. That’s where Wakewall gives you an edge, helping you stay structured and profitable.
✅ Pros of Selling on GOAT
1. Huge Marketplace with Serious Buyers
GOAT has millions of sneaker-savvy users globally—many willing to pay resale prices for authentic, clean kicks.
2. Flexible Listings (New, Used, Instant Ship)
You can sell:
- New condition sneakers (with or without box)
- Used sneakers (in good condition)
- “Instant” items shipped directly to GOAT warehouses for quicker sales
3. Authentication Included
GOAT inspects every sneaker (unless pre-verified or shipped via “GOAT Clean”), giving both buyers and sellers peace of mind.
4. No Need to Create Listings
GOAT has a built-in product catalog. Just search your shoe by SKU or name, and list your size and condition. Quick and simple.
5. Global Shipping + App Control
Manage everything from your phone, and reach buyers worldwide—GOAT handles the currency, logistics, and trust.
Check out our other articles below.
- For more information about different states and local SEO click here: Wakewall’s 50-State SEO Guide for Small Businesses
- Click here for more information on other platforms: Wakewall Seller’s Guide for Online Marketplaces
- Official Link: GOAT
To view more platforms, click below:
| Platform | Category | Type | Fee Model |
|---|---|---|---|
| ebay | General Goods | Auction & Fixed Price | Fees apply |
| Facebook Marketplace | General Goods | Local & National | Free |
| Craigslist | General Goods | Local Classifieds | Free |
| OfferUp | General Goods | Local | Free / Optional Fees |
| Mercari | General Goods | Shipping or Local | Fees apply |
| Bonanza | General Goods | Fixed Price | Fees apply |
| Etsy | Handmade & Artisan | Online Marketplace | Fees apply |
| Lucasgift | Handmade & Artisan | Online Marketplace | Fees apply |
| Redbubble | Print-on-Demand | Custom Products | Commission-based |
| Spring (TeeSpring) | Print-on-Demand | Custom Products | Free / Commission |
| Society6 | Print-on-Demand | Custom Products | Commission-based |
| Gumroad | Digital Goods | Downloads & Subscriptions | Fees apply |
| Sellfy | Digital Goods | Digital & Physical | Subscription |
| Ko-fi | Digital Goods | Donations & Sales | Free / Optional Fees |
| Buy Me a Coffee | Digital Goods | Donations & Sales | Free / Optional Fees |
| Payhip | Digital Goods | Downloads & Memberships | Fees apply |
| Poshmark | Fashion | Mobile Fashion Marketplace | Fees apply |
| Depop | Fashion | Vintage & Trendy | Fees apply |
| Vinted | Fashion | Clothing Resale | No Seller Fees |
| Curtsy | Fashion | Women’s Fashion | Fees apply |
| 5miles | Fashion & General | Local Marketplace | Free / Optional Fees |
| BookScouter | Books | Price Comparison | Free |
| Amazon | Books & Goods | Individual Seller | Fees apply |
| eBid | General Goods | Auction | Low Fees |
| Autotrader | Vehicles | For Sale Listings | Listing Fee |
| Cars.com | Vehicles | For Sale Listings | Listing Fee |
| PartingOut | Auto Parts | Marketplace | Free / Optional Fees |
| Chairish | Furniture & Decor | Curated Marketplace | Commission-based |
| AptDeco | Furniture | Local Delivery | Fees apply |
| Reverb | Musical Gear | Specialty Platform | Fees apply |
| StockX | Sneakers & Apparel | Authentication Based | Fees apply |
| GOAT | Sneakers & Apparel | Authentication Based | Fees apply |
| TheRealReal | Designer Goods | Consignment | Commission-based |
| ThredUp | Clothing | Consignment | Commission-based |
❌ Cons of Selling on GOAT
1. Fees Can Eat Into Profit
New sellers pay 9.5% seller fee + 2.9% cash-out fee, plus shipping deductions. Your margin must account for these cuts.
2. Payouts Delayed Until Authentication
You only get paid after your item is shipped, received, and authenticated—typically 5–9 business days after sale.
3. Strict on Conditions and Cancellations
Used items must be clean and accurately described. Canceling sales or sending flawed items can result in penalties or suspension.
4. No Buyer Communication or Negotiation
GOAT doesn’t allow messaging or bargaining—you list your price and wait for buyers to accept.
5. High Competition on Common Releases
Mass releases like Panda Dunks or GR Jordans have heavy competition, meaning pricing needs to be on point to sell quickly.
👟 What Sells Best on GOAT?
GOAT is optimized for hype, rarity, and style.
Best-performing sneakers:
- Jordan 1, 3, 4, 11 (especially collabs and OG colorways)
- Nike Dunk Low (especially Panda, Syracuse, UNLV)
- Yeezy Boost 350 V2 & 700
- Travis Scott collabs (Nike, Jordan)
- New Balance 550, 2002R, and ALD collabs
- Supreme x Nike, Off-White x Nike
- Women’s exclusives in demand sizes (6W–9W)
Other sellers thrive with:
- Used pairs in excellent condition (undercutting new pairs)
- Sneaker cleaning/restoration flips
- Streetwear from brands like Essentials, Supreme, BAPE
- Vintage or discontinued shoes with collector demand
Click to download WAKEWALL today
📝 How to Sell on GOAT
Step 1: Create a Seller Account
Apply via the GOAT app and verify your identity. Once approved, you can start listing.
Step 2: Search and List Your Product
Search by name, SKU, or scan the shoe box. Select condition (new, used, instant), size, and enter your price.
Step 3: Ship After Sale
Once the item sells:
- You’ll get a prepaid shipping label
- Package the item securely
- Ship within 3 business days
Step 4: Authentication & Payout
GOAT verifies the item. If approved, you’ll receive a payout to your GOAT credits or linked PayPal/bank account (minus fees).
🚀 How Wakewall Helps GOAT Sellers Stay Organized, Track Profits, and Scale
GOAT gives you access to buyers. Wakewall helps you run the business behind the kicks.
Here’s how Wakewall supports serious sneaker sellers, collectors, and side hustlers:
1. Track Inventory, Size Runs, and Cost Basis
Wakewall lets you:
- Log each sneaker by model, size, SKU, colorway, and condition
- Record purchase date, source (retail, raffle, secondary), and cost
- Track listing price, sold price, and platform used
- View total profit after fees and shipping
You get full control over your sneaker flow.
2. Set Reminders for Releases, Drops, and Price Adjustments
Use Wakewall reminders to:
- Track upcoming sneaker drops (via SNKRS, Confirmed, etc.)
- Adjust GOAT listings every week for market pricing
- Set price drop strategies after X days unsold
- Follow up on shipped orders or stuck authentication
Never miss a flip or opportunity.
3. Compare Performance Across Multiple Platforms
If you’re listing on:
- GOAT
- StockX
- eBay
- Facebook Marketplace
- Grailed
Wakewall helps you:
- Tag items by platform
- Monitor which platform gets the fastest sales
- Remove listings once sold
- Analyze which price point performs best per platform
No more spreadsheet headaches.
4. Build a Personal Sneaker Brand
GOAT doesn’t give you a public profile—but Wakewall does.
You can:
- Create a public sneaker wall with your listings, photos, and hashtags
- Share updates on drops you’ve copped
- Build a following if you’re flipping locally or planning a store
- Add hashtags like #heatcheck, #solehustle, #wearntrade
- Link out to your IG, Depop, or personal shop
You get visibility even outside the GOAT app.
5. Keep a Running Profit & Loss Log
Sneaker reselling isn’t just about volume—it’s about profit after fees, shipping, and costs. Wakewall gives you:
- Profit calculators
- Exportable logs
- Filters by brand, size, or condition
- Lifetime earnings reports
Perfect for planning, taxes, or just flexing your hustle.
✨ Final Thoughts
GOAT is a trusted, user-friendly platform for flipping sneakers, selling used kicks, and expanding into streetwear. It’s the perfect middle ground between StockX’s fast flips and eBay’s buyer interactions.
But to treat your resale efforts like a real business—not just side cash—you need tools to track, plan, and scale.
That’s where Wakewall steps in.
GOAT helps you sell sneakers. Wakewall helps you build a sneaker business.
Together, they keep you clean, consistent, and cashing out.
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