Depop has emerged as one of the go-to platforms for fashion-forward sellers, thrift flippers, and Gen Z entrepreneurs. Blending social media features with eCommerce, it’s part marketplace, part style feed. If you’re creative, visually savvy, and looking to sell clothes or accessories with personality, Depop could be your ideal selling ground.
In this guide, we’ll explore the pros and cons of Depop, what buyers are shopping for, how to create scroll-stopping listings, and how Wakewall can help you manage, market, and scale your Depop presence.
Pros of Selling on Depop
1. Targeted Audience for Fashion and Lifestyle
Depop has a young, trend-conscious audience—mostly teens and 20-somethings—who are eager to buy unique, secondhand, or upcycled pieces. It’s perfect for vintage fashion, streetwear, handmade accessories, and sustainable style.
2. Social Media–Inspired Layout
Depop feels like Instagram for shopping. Your profile, posts, and likes contribute to your brand image. This allows sellers to express creativity while selling.
3. Easy to Start
The app is mobile-first, intuitive, and free to download. Listing items is simple and fast—snap some photos, write a description, and publish.
4. Sustainability Appeal
Depop aligns with the growing demand for circular fashion. Buyers appreciate upcycling, thrifted pieces, and supporting small sellers who offer environmentally conscious alternatives.
5. Global Reach
You can sell internationally, not just within the U.S. This opens up your shop to style lovers worldwide who are looking for something unique.
For more information, check out these pages below:
- Wakewall’s 50-State SEO Guide for Small Businesses
- For more article on other platforms, check out this page: Wakewall Seller’s Guide for Online Marketplaces
- Official link: Depop
To view more platforms, click to expand below:
| Platform | Category | Type | Fee Model |
|---|---|---|---|
| ebay | General Goods | Auction & Fixed Price | Fees apply |
| Facebook Marketplace | General Goods | Local & National | Free |
| Craigslist | General Goods | Local Classifieds | Free |
| OfferUp | General Goods | Local | Free / Optional Fees |
| Mercari | General Goods | Shipping or Local | Fees apply |
| Bonanza | General Goods | Fixed Price | Fees apply |
| Etsy | Handmade & Artisan | Online Marketplace | Fees apply |
| Lucasgift | Handmade & Artisan | Online Marketplace | Fees apply |
| Redbubble | Print-on-Demand | Custom Products | Commission-based |
| Spring (TeeSpring) | Print-on-Demand | Custom Products | Free / Commission |
| Society6 | Print-on-Demand | Custom Products | Commission-based |
| Gumroad | Digital Goods | Downloads & Subscriptions | Fees apply |
| Sellfy | Digital Goods | Digital & Physical | Subscription |
| Ko-fi | Digital Goods | Donations & Sales | Free / Optional Fees |
| Buy Me a Coffee | Digital Goods | Donations & Sales | Free / Optional Fees |
| Payhip | Digital Goods | Downloads & Memberships | Fees apply |
| Poshmark | Fashion | Mobile Fashion Marketplace | Fees apply |
| Depop | Fashion | Vintage & Trendy | Fees apply |
| Vinted | Fashion | Clothing Resale | No Seller Fees |
| Curtsy | Fashion | Women’s Fashion | Fees apply |
| 5miles | Fashion & General | Local Marketplace | Free / Optional Fees |
| BookScouter | Books | Price Comparison | Free |
| Amazon | Books & Goods | Individual Seller | Fees apply |
| eBid | General Goods | Auction | Low Fees |
| Autotrader | Vehicles | For Sale Listings | Listing Fee |
| Cars.com | Vehicles | For Sale Listings | Listing Fee |
| PartingOut | Auto Parts | Marketplace | Free / Optional Fees |
| Chairish | Furniture & Decor | Curated Marketplace | Commission-based |
| AptDeco | Furniture | Local Delivery | Fees apply |
| Reverb | Musical Gear | Specialty Platform | Fees apply |
| StockX | Sneakers & Apparel | Authentication Based | Fees apply |
| GOAT | Sneakers & Apparel | Authentication Based | Fees apply |
| TheRealReal | Designer Goods | Consignment | Commission-based |
| ThredUp | Clothing | Consignment | Commission-based |
❌ Cons of Selling on Depop
1. 10% Seller Fee + PayPal Fees (Stopped as of July 15, 2024, but still charges payment fees)
Depop takes a 10% cut from each sale, and PayPal takes an additional ~2.9% + $0.30. These fees can eat into profits, especially on low-cost items.
2. Competition Is Fierce
With millions of active sellers, standing out takes effort. High-quality visuals and curation are essential to keep up with popular shops.
3. Manual Inventory Management
There’s no built-in inventory system. If you’re also selling on other platforms (like Poshmark or Facebook Marketplace), you’ll need to keep track of cross-listed inventory manually.
4. Limited Buyer Protection for Sellers
Disputes can sometimes favor the buyer, even when you provide proof of shipment. Clear communication and tracking are essential.
5. Fashion-Only Focus
Depop isn’t ideal for sellers outside of fashion and lifestyle. It’s great for clothing, accessories, and shoes—but less so for tools, electronics, or home goods.
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👟 What Buyers Love on Depop
Depop is fueled by personal style, not mass-market trends. Buyers are searching for fashion that feels unique or expressive.
Hot Items on Depop:
- Vintage pieces: ’90s jeans, Y2K tops, band tees, windbreakers
- Streetwear: Supreme, Nike, Carhartt, Dickies, Champion
- Thrifted basics: High-waisted jeans, cropped hoodies, oversized tees
- Handmade/Upcycled fashion: Reworked denim, custom-painted sneakers
- Designer items: Secondhand luxury bags, sunglasses, and sneakers
- Trendy styles: Cottagecore, grunge, alt, Y2K, minimalist
Depop buyers love a good story. Tell them about the item’s origin, how it fits, and why it’s cool.
📝 How to Create Eye-Catching Depop Listings
Product Photos: The Most Important Part
Depop is visual-first, so your photos matter more than anywhere else.
Tips:
- Use natural lighting
- Show front, back, and detail shots
- Model the item if possible—Depop shoppers love styled looks
- Use neutral or aesthetic backgrounds
- Avoid filters that distort color
Bonus Tip: Try flat lays or hanging shots if you can’t model. Consistency helps your feed look professional.
Product Titles: Clear, Searchable, Styled
Depop doesn’t give you a ton of space for titles, so make them short and searchable.
Good Title Examples:
- “Vintage Nike Crewneck – Size L”
- “Reworked Denim Corset Top”
- “Y2K Brown Mini Skirt”
Avoid vague titles like “Cute Top” or “Cool Shoes.” Think like your buyer—what would they search for?
Descriptions: Build a Vibe + Give the Facts
Depop buyers want both style and substance. Your description should sell the aesthetic of the piece and include factual info.
Include:
- Fit and size info (tag size + true fit)
- Brand (if known)
- Condition (note flaws honestly)
- Fabric/material
- Style context (e.g., “perfect for layering” or “Y2K aesthetic”)
- Shipping and return info
Example Description:
Vintage Champion crewneck in forest green. Super soft and thick—perfect oversized fit for cozy fall looks.
- Tag size: L (fits M-L relaxed)
- Great condition, light wear on cuffs
- 50/50 cotton-poly blend
Ships within 2 days. No returns.
🚀 How Wakewall Can Support Your Depop Shop
If you’re building a brand on Depop, Wakewall is the perfect tool to help you organize, grow, and promote your fashion business outside the app.
1. Create a Stylish Business Profile
Show off your aesthetic with a Wakewall business page. You can:
- Post lookbooks or behind-the-scenes content
- Announce collection drops
- Link to your Depop store directly
- Add hashtags to be discovered by shoppers into #vintage, #streetwear, or #cottagecore
It’s like a public content wall dedicated to your fashion identity.
2. Use Reminders for Drop Days, Shipping & Restocks
Keep your shop organized by setting reminders for:
- Shipping deadlines
- Upcoming launches
- Thrift days or sourcing trips
- Reposting popular listings
- Cross-listing schedules (Depop + Etsy + IG)
You’ll never forget a shipment or a Friday drop again.
3. Post Style Inspo to Build Your Brand
Wakewall isn’t just functional—it’s a place to tell your story. Post mood boards, photoshoots, customer re-shares, and more. Give followers a reason to stick around, even when they’re not shopping.
4. Centralize Notes About Inventory
Track details about your items that Depop doesn’t store:
- Where you sourced each item
- Profit margins
- Color tags or condition notes
- Where else it’s listed (Etsy, Poshmark, IG)
Keep everything in one place so you stay organized across platforms.
5. Expand Beyond Depop
Depop doesn’t give you much room to grow a mailing list or community. Wakewall lets you build a following you own—people who follow your profile, interact with your content, and might even shop your future website or pop-up.
💡 Final Thoughts
Depop is a unique platform that lets fashion lovers sell and shop in a fun, community-driven environment. It’s visual, trend-based, and ideal for anyone looking to sell cool, sustainable fashion.
But to build a brand—not just a shop—you need tools to keep you organized and connected with your audience. That’s where Wakewall shines.
Together, Depop + Wakewall gives you the best of both worlds:
Style-driven sales and long-term growth.
