In the world of online marketplaces, platforms like eBay and Amazon often dominate the conversation. But for sellers looking for a simpler, less competitive environment with lower fees, Bonanza is a hidden gem.
Bonanza is an eCommerce platform that lets individuals and small businesses set up their own storefronts, list products across categories, and reach buyers with built-in marketing tools. If you’re tired of steep fees, listing limits, or feeling lost in the crowd, Bonanza offers a refreshingly seller-first experience.
In this post, we’ll explore the strengths and limitations of Bonanza, what types of products do well on the platform, tips for listing successfully, and how Wakewall can help you organize, promote, and scale your online store.
✅ Pros of Selling on Bonanza
1. Seller-Friendly Fee Structure
Bonanza charges only when you make a sale, and the standard selling fee is 3.5% (lower than eBay and Amazon). You can also choose premium advertising options if you want more visibility.
2. No Listing Fees or Monthly Store Cost (Basic Plan)
You can list unlimited items for free. Bonanza doesn’t charge per listing or require a subscription to open a basic storefront.
3. Import from Other Platforms
Already selling on eBay, Etsy, or Amazon? You can import your existing listings with a few clicks, making onboarding simple.
4. Customizable Online Storefront
Bonanza allows you to build a custom-branded booth, making it feel more like your own website than a generic listing feed.
5. Built-in SEO & Google Shopping Integration
Bonanza automatically feeds your listings to Google Shopping, giving your products more visibility off-platform without additional effort.
- For more information about different states and local SEO click here: Wakewall’s 50-State SEO Guide for Small Businesses
- Click here for more information on other platforms: Wakewall Seller’s Guide for Online Marketplaces
- Official Link: Bonanzo
For to view more platforms, click to expand below:
| Platform | Category | Type | Fee Model |
|---|---|---|---|
| ebay | General Goods | Auction & Fixed Price | Fees apply |
| Facebook Marketplace | General Goods | Local & National | Free |
| Craigslist | General Goods | Local Classifieds | Free |
| OfferUp | General Goods | Local | Free / Optional Fees |
| Mercari | General Goods | Shipping or Local | Fees apply |
| Bonanza | General Goods | Fixed Price | Fees apply |
| Etsy | Handmade & Artisan | Online Marketplace | Fees apply |
| Lucasgift | Handmade & Artisan | Online Marketplace | Fees apply |
| Redbubble | Print-on-Demand | Custom Products | Commission-based |
| Spring (TeeSpring) | Print-on-Demand | Custom Products | Free / Commission |
| Society6 | Print-on-Demand | Custom Products | Commission-based |
| Gumroad | Digital Goods | Downloads & Subscriptions | Fees apply |
| Sellfy | Digital Goods | Digital & Physical | Subscription |
| Ko-fi | Digital Goods | Donations & Sales | Free / Optional Fees |
| Buy Me a Coffee | Digital Goods | Donations & Sales | Free / Optional Fees |
| Payhip | Digital Goods | Downloads & Memberships | Fees apply |
| Poshmark | Fashion | Mobile Fashion Marketplace | Fees apply |
| Depop | Fashion | Vintage & Trendy | Fees apply |
| Vinted | Fashion | Clothing Resale | No Seller Fees |
| Curtsy | Fashion | Women’s Fashion | Fees apply |
| 5miles | Fashion & General | Local Marketplace | Free / Optional Fees |
| BookScouter | Books | Price Comparison | Free |
| Amazon | Books & Goods | Individual Seller | Fees apply |
| eBid | General Goods | Auction | Low Fees |
| Autotrader | Vehicles | For Sale Listings | Listing Fee |
| Cars.com | Vehicles | For Sale Listings | Listing Fee |
| PartingOut | Auto Parts | Marketplace | Free / Optional Fees |
| Chairish | Furniture & Decor | Curated Marketplace | Commission-based |
| AptDeco | Furniture | Local Delivery | Fees apply |
| Reverb | Musical Gear | Specialty Platform | Fees apply |
| StockX | Sneakers & Apparel | Authentication Based | Fees apply |
| GOAT | Sneakers & Apparel | Authentication Based | Fees apply |
| TheRealReal | Designer Goods | Consignment | Commission-based |
| ThredUp | Clothing | Consignment | Commission-based |
❌ Cons of Selling on Bonanza
1. Lower Traffic Compared to eBay or Amazon
Bonanza doesn’t have the same massive customer base. You’ll need to be proactive about promotion or use paid traffic boosts.
2. Less Known by Buyers
Many customers still haven’t heard of Bonanza, which means they’re more likely to find your product through Google Shopping than searching directly on the site.
3. Basic User Interface
While functional, Bonanza’s UI feels dated compared to flashier platforms. Listing and customizing your store may feel a little old-school.
4. Limited App Experience
Bonanza is primarily web-based. Its mobile experience is improving, but not as robust as apps like Mercari or Depop.
5. Extra Features Behind a Paywall
Advanced tools like cart abandonment recovery and premium advertising require a paid membership (Bonanza Gold, Platinum, Titan, etc.).
Click to download WAKEWALL today
🛒 What Sells Best on Bonanza?
Bonanza is a general marketplace, which means you can sell almost anything. However, its most successful sellers tend to specialize in niche products or hard-to-find items that benefit from off-platform search traffic.
Popular categories on Bonanza:
- Collectibles & Memorabilia: coins, stamps, vintage toys
- Fashion & Jewelry: designer clothing, watches, handmade items
- Health & Beauty: skincare, supplements, salon supplies
- Home & Garden: décor, tools, bedding, furniture
- Electronics: accessories, gadgets, refurbished tech
- Books, Media & Music: rare or out-of-print books, DVDs
- Specialty Items: spiritual goods, hobby supplies, unique gifts
If your product is niche, high-quality, or difficult to find in big-box stores, Bonanza’s SEO-focused ecosystem gives you a competitive advantage.
📝 How to Create Effective Bonanza Listings
Bonanza gives sellers a lot of control—but that also means success depends on how well you present your products.
Titles: Make It Keyword-Rich and Direct
Bonanza listings get indexed by Google, so strong titles = better visibility.
Good Title Examples:
- “Vintage 1980s Polaroid OneStep Camera – Tested & Working”
- “New Kiehl’s Ultra Facial Cream 4.2 oz – Sealed”
- “Sterling Silver Moon Necklace – Handmade, 18-Inch Chain”
Tips:
- Use the full 80 characters
- Include brand, type, model, color, and condition
- Think about how people search (e.g., “Nike Air Force 1 White Men’s Size 10”)
Descriptions: Build Buyer Trust and Improve SEO
Use this space to:
- List specs and features
- Describe condition accurately
- Mention what’s included (box, accessories)
- Highlight use cases or benefits
- Reuse keywords naturally to help search engines
Example Description:
This listing is for a pair of authentic Ray-Ban Aviator sunglasses, model RB3025, with a gold frame and green G-15 lenses.
- Size: 58mm
- Includes original case and cleaning cloth
- Gently worn, no scratches
These are perfect for everyday wear or gifting. Fast shipping from Chicago!
Photos: Show Off Your Product’s Best Side
Bonanza lets you upload multiple photos. Use that to your advantage.
Photo Tips:
- Use white or neutral backgrounds
- Take close-ups of logos, defects, or unique features
- Include lifestyle shots when possible (e.g., jewelry being worn)
- Avoid blurry or overly edited images
🚀 How Wakewall Helps You Sell More on Bonanza
Bonanza gives you a quiet, SEO-rich place to sell. Wakewall helps you organize your business and amplify your voice—especially if you’re selling across multiple platforms.
1. Track Listings and Inventory in One Place
Wakewall allows you to:
- Log each product’s listing location (Bonanza, Etsy, Shopify, etc.)
- Track pricing, quantity, and relisting dates
- Set categories and notes for sourcing, condition, or buyers
- Get reminders for relisting or updating items
Whether you’re managing 10 or 100 products, Wakewall keeps everything clean and trackable.
2. Promote Your Bonanza Store Through Public Posts
Use your Wakewall business profile to:
- Announce new listings or sales
- Share product spotlights and styling ideas
- Link back to your Bonanza booth or individual listings
- Use hashtags like #vintagejewelry, #refurbishedtech, or #handmadedecor for visibility
Think of it as your content marketing hub, even if you don’t have a full website.
3. Post Behind-the-Scenes & Brand Content
Bonanza buyers often come through Google, so they don’t always know your story. Wakewall gives you a space to:
- Share photos of how you pack or source items
- Highlight sustainable or ethical practices
- Connect with customers on a more personal level
4. Build an Audience You Own
Bonanza doesn’t allow for direct communication with past buyers unless they message you again. Wakewall helps you build a following where you can:
- Post updates
- Run promotions
- Engage with returning customers
- Drive traffic to Bonanza or other platforms you sell on
5. Set Reminders for Business Tasks
Running your store solo? Use Wakewall to stay on track with:
- Product launches
- Inventory restocks
- Monthly revenue check-ins
- Marketing posts and promotions
💡 Final Thoughts
Bonanza may not have the flash or hype of bigger marketplaces, but it’s quietly powerful—especially for sellers who want low fees, a personalized store, and strong Google visibility. It’s ideal for those who prefer to build a brand-forward store without the chaos of eBay or the high costs of Amazon.
And with Wakewall, you don’t just sell—you scale. Organize your listings, track your inventory, post branded content, and grow an audience that follows you wherever you go online.
Bonanza is your marketplace. Wakewall is your business engine.
