Amazon is the largest ecommerce platform in the U.S.—and one of the most powerful in the world. With over 2 billion monthly visits and millions of active Prime users, selling on Amazon gives individuals and businesses instant access to a massive pool of buyers who are ready to purchase.
But selling on Amazon isn’t as simple as uploading a product and watching sales roll in. It takes strategy, organization, and a long-term plan to stand out in the world’s most competitive online marketplace.
That’s where Wakewall comes in—helping sellers keep track of inventory, plan content and product drops, and build a brand that thrives across and beyond Amazon.
✅ Pros of Selling on Amazon
1. Massive Audience and Trust
People trust Amazon. Selling there gives you instant legitimacy and access to millions of daily buyers—especially Prime members.
2. Multiple Business Models
You can sell via:
- Retail arbitrage (buy low, sell high)
- Wholesale
- Private label (your own branded products)
- Dropshipping (though restricted)
- Print-on-demand
- Self-publishing via Kindle Direct Publishing (KDP)
3. Fulfillment by Amazon (FBA)
With FBA, you send products to Amazon’s warehouses, and they handle storage, packing, shipping, and customer service. You sell. They ship.
4. Fast and Reliable Shipping
FBA gives sellers access to Prime shipping, which increases visibility and conversion rates dramatically.
5. Powerful Tools and Data
Amazon provides robust analytics for sales, inventory, and customer behavior—ideal for growing your business efficiently.
For more information, check out these other articles below:
- For a list of other platforms, click here: Wakewall Seller’s Guide for Online Marketplaces
- For information about selling in different states click here: Wakewall’s 50-State SEO Guide for Small Businesses
- Official link: Amazon.com
To view other platforms, click to expand below:
| Platform | Category | Type | Fee Model |
|---|---|---|---|
| ebay | General Goods | Auction & Fixed Price | Fees apply |
| Facebook Marketplace | General Goods | Local & National | Free |
| Craigslist | General Goods | Local Classifieds | Free |
| OfferUp | General Goods | Local | Free / Optional Fees |
| Mercari | General Goods | Shipping or Local | Fees apply |
| Bonanza | General Goods | Fixed Price | Fees apply |
| Etsy | Handmade & Artisan | Online Marketplace | Fees apply |
| Lucasgift | Handmade & Artisan | Online Marketplace | Fees apply |
| Redbubble | Print-on-Demand | Custom Products | Commission-based |
| Spring (TeeSpring) | Print-on-Demand | Custom Products | Free / Commission |
| Society6 | Print-on-Demand | Custom Products | Commission-based |
| Gumroad | Digital Goods | Downloads & Subscriptions | Fees apply |
| Sellfy | Digital Goods | Digital & Physical | Subscription |
| Ko-fi | Digital Goods | Donations & Sales | Free / Optional Fees |
| Buy Me a Coffee | Digital Goods | Donations & Sales | Free / Optional Fees |
| Payhip | Digital Goods | Downloads & Memberships | Fees apply |
| Poshmark | Fashion | Mobile Fashion Marketplace | Fees apply |
| Depop | Fashion | Vintage & Trendy | Fees apply |
| Vinted | Fashion | Clothing Resale | No Seller Fees |
| Curtsy | Fashion | Women’s Fashion | Fees apply |
| 5miles | Fashion & General | Local Marketplace | Free / Optional Fees |
| BookScouter | Books | Price Comparison | Free |
| Amazon | Books & Goods | Individual Seller | Fees apply |
| eBid | General Goods | Auction | Low Fees |
| Autotrader | Vehicles | For Sale Listings | Listing Fee |
| Cars.com | Vehicles | For Sale Listings | Listing Fee |
| PartingOut | Auto Parts | Marketplace | Free / Optional Fees |
| Chairish | Furniture & Decor | Curated Marketplace | Commission-based |
| AptDeco | Furniture | Local Delivery | Fees apply |
| Reverb | Musical Gear | Specialty Platform | Fees apply |
| StockX | Sneakers & Apparel | Authentication Based | Fees apply |
| GOAT | Sneakers & Apparel | Authentication Based | Fees apply |
| TheRealReal | Designer Goods | Consignment | Commission-based |
| ThredUp | Clothing | Consignment | Commission-based |
❌ Cons of Selling on Amazon
1. High Competition
There are millions of sellers, and product saturation is common. Standing out requires deep research and optimization.
2. Fees Can Add Up
Amazon charges:
- Referral fees (typically 8–15%)
- FBA fees (for storage and shipping)
- Subscription fees ($39.99/month for a professional seller account)
3. Limited Brand Control
While Amazon offers Brand Registry for trademarked brands, most listings are still product-first, not brand-first.
4. Strict Rules and Suspensions
Amazon enforces seller performance, inventory accuracy, and customer communication tightly. One mistake can get your account suspended.
5. Delayed Payouts and Cash Flow Gaps
Payouts typically take 14 days, which can slow reinvestment—especially for sellers running tight margins.
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🛍️ What Sells Best on Amazon?
Amazon sells almost everything, but certain categories consistently dominate.
High-performing product categories:
- Electronics (especially accessories and chargers)
- Home & kitchen (tools, organizers, small appliances)
- Health & personal care (supplements, skincare tools)
- Books (including used, textbooks, and self-published)
- Baby products, toys, and games
- Private-label products in niche categories (e.g., pet grooming kits, reusable bags)
Tip: Products that solve specific problems and rank well in search tend to perform better long-term.
📝 Types of Sellers and Listings
Individual Seller vs. Professional Seller
- Individual: No monthly fee, but $0.99 per item sold. Best for casual sellers.
- Professional: $39.99/month. Required for advertising, FBA, and advanced tools.
FBA vs. FBM (Fulfilled by Merchant)
- FBA: Hands-off for shipping but includes more fees
- FBM: You pack and ship orders yourself—gives more control, lower cost, but more effort
Product Listing Best Practices:
- Clear and keyword-rich titles
- 5–7 product images (including lifestyle shots)
- Detailed bullet points outlining features and benefits
- SEO-optimized product description
- A+ Content (for registered brands)
Example Listing Title:
“Stainless Steel Reusable Water Bottle – 24oz – BPA-Free, Leakproof – Keeps Cold 24 Hrs”
🚀 How Wakewall Helps Amazon Sellers Stay Organized and Build Beyond the Platform
Amazon gives you access. Wakewall gives you control.
Here’s how Wakewall supports new and experienced Amazon sellers:
1. Track Products, Listings, and Variations
Wakewall makes it easy to:
- Keep an inventory log of ASINs, SKUs, suppliers, and unit costs
- Tag items by category, variation (size, color), and listing status (live, pending, delisted)
- Track product ideas or competitor links
- Store listing copy, bullet points, and A/B tests
You’ll never misplace product info again.
2. Set Reminders for Reorders, Reviews, and Promotions
Use Wakewall reminders to:
- Reorder from suppliers before inventory runs out
- Follow up on review requests or customer feedback
- Schedule Lightning Deals or seasonal promos
- Launch new products quarterly or monthly
Stay on top of your supply chain and sales calendar.
3. Organize Product Research and Testing
If you’re sourcing from Alibaba, attending tradeshows, or doing online arbitrage, Wakewall helps you:
- Create folders for sourcing research
- Compare supplier quotes
- Save target products with notes on competition, pricing, and demand
- Plan experiments and track what works
You build smarter—and faster.
4. Create a Public Brand Hub with Wakewall
Amazon doesn’t give you a traditional “brand page” (unless you’re in Brand Registry). Wakewall helps you:
- Build a public profile for your brand
- Share new product drops and launches
- Link to your Amazon storefront or product pages
- Use hashtags like #amazonfinds, #productlaunch, or #smallbrand
- Share helpful content (e.g., how-to use your product)
You build community and trust outside the Amazon ecosystem.
5. Scale Across Platforms Seamlessly
Many Amazon sellers expand into:
- Walmart Marketplace
- Shopify or WooCommerce
- Etsy (for crafts or handmade versions)
- Facebook/Instagram shops
- Wholesale or B2B selling
Wakewall keeps your multi-channel strategy organized—with:
- Platform tags
- Shared notes
- Analytics tracking
- Weekly goals and publishing plans
You grow faster with everything in one place.
✨ Final Thoughts
Amazon is the most powerful online selling engine in the world. Whether you’re flipping textbooks, private labeling kitchen gear, or building your first product brand, it gives you massive reach and scalability.
But real success comes from more than just traffic—it comes from staying consistent, organized, and adaptable.
That’s where Wakewall shines.
Amazon is your store. Wakewall is your system.
Together, they help you stay in control, grow your brand, and expand into a full ecommerce business—step by step.
